// signal(daily)
The daily briefing for AI marketers, growth hackers, and operators.
// computing(∑)
LIVE847
∑ sources
0.47%
σ signal/noise
t₀ today 2026-02-04
LIVE
For ChatGPT ads, behavior matters more than targeting
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3840
ChatGPT users operate in "task mode" with high interruption aversion, making standard display ads ineffective. MarTech identifies four targeting modes—Explore, Reduce, Confirm, Act—where creative must function as a tool (checklists, calculators) rather than a banner. Traditional keywords fail here; "Jobs to be Done" frameworks replace search volume as the primary planning metric. Tactical implication: Map your top 3 conversion paths to the "Reduce" or "Confirm" modes and test utility-based ad creative (e.g., "ROI Calculator") instead of brand awareness.
How to demonstrate marketing ROI in a way the C-suite trusts
by MarTech Read time: 4 minutes · Marketing
Score: +2630
Marketing-influenced deals close 27% faster when exposed to thought leadership. MarTech highlights that executives ignore volume metrics (clicks/leads) in favor of risk reduction signals like forecast accuracy and pipeline diversity. Most CMOs fail to link marketing activity to the 5 outcomes boards care about: revenue, pipeline quality, CAC efficiency, retention, and risk. Tactical implication: Replace channel reports with a "Risk & Revenue" slide deck showing win rates by source and deal velocity improvements.
57% of consumers trust brands more when they use AI, study finds
by MarTech Read time: 4 minutes · Marketing
Score: +2600
57% of consumers trust brands more when AI is part of the experience, provided it adds value. An Optimove study reveals 73% of users have purchased based on AI recommendations, with 32% citing time-savings as the primary benefit. Distrust peaks at the "creepy zone" of over-personalization (24%) and data privacy (34%), not the use of AI itself. Tactical implication: Audit your personalization flows to ensure they explicitly state "AI-powered for [benefit]" to trigger the trust signal rather than hiding it.
t₋1 yesterday 2026-02-03
Why AI visibility can increase direct traffic even when nobody clicks
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how AI visibility can enhance brand presence online. Visibility: AI can create an impression of authority. Traffic: Increased visibility can lead to higher direct traffic. Action: Implement AI tools to improve search visibility.
How to make retargeting emails drive more sales during promotions
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines strategies to enhance sales through retargeting emails. Strategy: Personalize email content for better engagement. Automation: Utilize automated workflows to streamline retargeting. Action: Test different subject lines to optimize open rates.
B2B Email Marketing: How to use email to drive B2B pipeline growth
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot breaks down effective strategies for B2B email marketing. Strategy: Segment your audience for targeted messaging. Tools: Leverage CRM tools to track engagement. Action: Create a content calendar to maintain consistent outreach.
t₋2 2 days ago 2026-02-02
Google Analytics To Become A Growth Engine For Business
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal outlines the evolution of Google Analytics into a comprehensive growth platform. Strategy: Transition to GA4 for full-funnel measurement. Tools: Leverage AI capabilities for data-driven decision making. Action: Prepare for upcoming features to enhance analytics.
Email marketing automation tools: How to choose in 2026
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2900
HubSpot Marketing breaks down the criteria for selecting email marketing automation tools. Strategy: Assess integration capabilities with existing systems. Tools: Evaluate platforms based on user experience and analytics features. Action: Test multiple platforms to find the best fit for your needs.
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Sarah C.
Head of Growth